The same data fields are returned for each successful API request (Search and Geo). The following is a breakdown of the data fields that are returned:

This is an example of an XML response:
<mapalert><entry>
<id>661</id>
<title>Water Interruption Notice - Thurs 30th Aug 2012</title>
<created_by>2703</created_by>
<SMS>Water Interruption Notice 3pm-6pm Thurs 30th Aug 2012 Askea Area, Carlow</SMS>
<category>water</category>
<latitude>52.8362024000</latitude>
<longitude>-6.9091159000</longitude>
<coordstring>-6.90911,52.8362;-6.90919,52.8356;-6.9093,52.835;</coordstring>
<coordcount>3</coordcount>
<Day>29</Day>
<Month>8</Month>
<Year>2012</Year>
<Hour>15</Hour>
<Minute>21</Minute>
<bitly>http://bit.ly/N3KQFx</bitly>
</entry>
</mapalert>

The following outlines each response field:

File Name type Description
id int Unique ID for each alert that is published on the website. If you want to link back to an alert published on MapAlerter.com then use the example structure: http://www.mapalerter.com/alerts/viewtrack/123--.html (where 123 is the id)
title text This is a basic introduction used by local authorities to describe the alert.
description text MapAlerter allows Councils to issue alerts via email, and this can include a large amount of HTML. Whatever is input as an "Email Alert" will be published to the Description
created_by int The codes used here refer to the various local authorities using MapAlerter. The codes are outlined in the above "Search-Request" section.:
SMS text The original content that was published on MapAlerter for the SMS Text Alert content
category text MapAlerter issues alerts into specific categories. So if your app is focused on Flooding, then only consume our "Flood" categories.
latitude float Latitude Coordinate for a MapAlert. The WGS 84 projection is used to coincide with Google/OpenLayers applications. This refers to the latitude value for the centre point of the Map Alert.
longitude float Longitude Coordinate for a MapAlert. The WGS 84 projection is used to coincide with Google/OpenLayers applications. This refers to the longitude value for the centre point of the Map Alert.
coordstring text A delimited string of coordinates that make up the boundary for an alert. You can merge these back up to form a polygon using your own GIS or Web skills!
coordcount int If it helps, use our coordinate counter to help you form polygons from the delimited string. The coordcount field will allow your application to determine how many coordinates exist on the polygon thast needs to be created.
Day, Month, Year, Hour, Minute int The date breakdown will allow you to search by date filter and to parse the results in a way that suits your application. For example, use a string replacer to help formulate the date into an RSS-compliant field, etc.
bitly text A shortened URL that links to the correct alert page on MapAlerter.com. Useful for integration with social media applications.